“100 Things Every Designer needs to know about people” and 5 things you should remember when designing

booknotes-100thingsInaugurating Book notes section, here you have some notes from a great book  for your UX-library!.

Susan M. Weinschenk has a PhD. in Psychology and it shows, because most of the concept she writes about in his books “100 Things Every Designer need to know about people” came from the Cognitive Science field as psychology, neuroscience, linguistics and some other from Human Factors and Marketing research. The book is oriented to a better understanding of people filling the gaps that normally designers have around human nature from a neuronal, psychological and social point of view.

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