Don’t ever forget about Value Proposition

Successful companies and startups has something in common that often big companies forget…that is a clear value proposition.

Value proposition is not just about creating a “sticky” slogan to use in your web header and corporate design, a thought value proposition would help you to keep the focus in the important things specially in the key moments, like when you are doing a release planning or designing a launch strategy.

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Using MBTI to shape User Personas’ personality

MBTI-user-personas-personality-ux-ladyYou are interviewing some people for building your User Personas or perhaps to explore how they will react to different product solutions. Then you realize you need to know some personality traits in order to understand why they react the way they do.

But how to identify personality traits in a quick feasible and credible manner instead of just based on observation?

I make myself the same question some time ago, and here is how I solve it using MBTI.

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Contextual experience, the holy grail of Relevance

contextual-experience-ux-ladyRecently my sister came to visit me from Argentina. Anyone who expected visitors from afar will have experienced the anxiety generated: Have they taken off on time? Have they Landed right now?...A few days before, she send me an email with the flight data. During the day before, and until she landed, google now makes me really easy to check the plane track and the weather at both sides, just from my mobile home screen. It wasn’t the first time but, I must say I fall in-love with this app. Best part was I didn’t have to set anything, Google now-knows, just using data on my e-mail.

Since my first Google now card until now, I must admit I’ve gone from feeling threatened / observed, to feel that I’m more or less paying a fair price for the conveniences this context-awareness technology offers me. I guess it was only a matter of time … when the benefits begin to overcome fears, we fall rendered as users.

A few days ago, doing some research on personalization, I’ve found an article by Katrina Conn (ClickZ) on ‘The Real-Time Marketing “, and as often happens in this hyper linked world I was finally immersed in a handful of articles about Contextual Experiences… and as you probably know already Google Now is ALL about Context.

¿Are you curious to know more about Contextual Experiences? Next you have my notes and insights about this very interesting and rich topic. Hope you like it and don’t hesitate to tell me what’s your opinion.

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Just can’t get enough… of Human Factors resources!

human-factors-webcastsFor some time I have been studying the Podcasts and Webcasts from Human Factors International, and I say studying because just looking is not enough! (Specially if you check the Webcast, extensive and full of examples).

If you do not know or have not seen them yet, drop by the webcast and podcast section of Human Factors International, totally worth it! (some of them are old but still in force!)

Next you have just some of my favourites (from both the webcast and from their youtube channel)

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3 Google’s lessons on How to go from Research to Design Solution

In the last Google iO 2013, Alex Faaborg make a presentation on Cognitive Science and Design. Besides a great introduction on human factors his talk was full of powerful examples on how translate research insights into design solutions. At the same events Rachel Garb and Helena Roeber make another amazing presentation on Android Design Principles.

In the last years I have been checking Google’s research material and it is fascinating to see how one paper you read before is shaping google’s product experience. Now I will like to share with you just three inspiring examples on how Google goes from Research to Design. I selected these 3 because they go from particular to general, starting with Interface design, through functionality and finishing at Strategy.  I hope this 3 lessons inspires you as much as it has inspired me!

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What google and Microsoft know about multi-screen experience

Recently, checking google new tool databoard I found a google research about multi-screen experience, I few month before I was reading a similar whitepaper carried out by Microsoft. This aimed to write about common points and divergences between this both great and tremendously helpful research from these two major companies.

multi-screenHow is media used in daily life? which are the common patterns? What are the motivations hidden behind every behaviour? how can engage to our consumers in this crossing-scenarios?

These are just some of the many question that are answered through these whitepapers. Keep reading and find out what you should know about multi-screening.

DIY User Personas

User Personas How to

Probably you already know what a persona is –if don’t check this -, and probably you, like me, build your first persona using some of the thousands personas layout you can find in the internet. But as has happened to me you’ve probably also discovered this is not easy work…

But you know, I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have.

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Introduction to User Personas

From all over the techniques and tools related to design process and User experience, only personas appears as a consistent common denominator, even in methods against the use of extensive “deliverables” as Lean UX. Most of the point of view agree in that the secret of a great user experiences strategy lies on this tool, even so the building process varies significantly.

Probably the most important reason to create personas is to set a common understand of the final user. So that a coherent strategy is defined that will result in a product/service that is user oriented and meet the user goals.

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User Centered Design (and alternatives) in short…

UCD is a probably the dominant design methodology in the design of interfaces and systems. First defined by D. Norman in 1998, Normal itself present an alternative to the model named Activity Centered Design.

In this presentation you will find the basic concepts of UCD: What it is? (philosophy and principles), How to use it? (methodology and basic tools) and finally, point some alternatives to UCD method as: Activity Centered Design (ACD) or Goal Directed Design developed by Alan Cooper.